What is showtag?

Showtag is the video interaction tool we have all been waiting for

Flexible and effective

Flexibly add interaction or engagement layers to any of your videos. The video pauses when the interaction is initiated and resumes playing when the interaction is finished or interrupted. Viewers never leave the video stream they were tuned in to.

Full freedom in design

Showtag allows both very simple, template based, design of the interactive experience and full on-brand creative executions. So no clunky web pages to content with any longer.

We simply place a layer inside the video without disruption of your existing workflows and without complicated technology or software integration requirements. There really is no barrier to start experimenting with empowering and optimizing your videos now.

Showtag Tools

The basis for all interactive services is a set of tools that can be deployed in any combination and sequence to allow you to reach your objectives. Think of the Showtag tools as your essential toolkit to build the interactive experience that brings value to your customers and your company. The toolkit is available in a simple, efficient format that allows you to quickly deploy the most essential functionality. If you prefer to use your full brand and design kit, then that’s possible too in the more elaborate version of the offering.

Quick, branded implementation

Pre-configured templates allow for a very rapid implementation with configurable branding options.

Full on-brand implementation

Allow for a full on-brand implementation of your engagement strategy.

Response forms

Generate sales leads or have customers sign up for newsletters by triggering viewers to leave contact details directly in the video they are watching.

Response form

Quick, branded implementation

Full on-brand implementation

Clickable banners or overlays

Industry standard banners or (partially) transparent video banners. Can be pushed to screen when video is playing or presented to customers upon video pause.

Clickable banner

Quick, branded implementation

Full on-brand implementation

Picture in picture video

Additional videos can be presented to and played by customers. The additional video overlays the paused original video which continues when playback is terminated.

Picture in picture

Quick, branded implementation

Full on-brand implementation

Direct sales

Use your videos as your product shop, making individual products or a wider catalogue available for sales.

Product shop

Quick, branded implementation

Full on-brand implementation

Additional information

Additional information can be presented to customers in any format or from any source. Think for example about biographies, additional video, product information or additional story lines.

Additional info

Quick, branded implementation

Full on-brand implementation

Call to action

Call to actions can be any graphic, text or video and can be as prominent or subtle as required. The standard call to action tools available are email, subscribe, see more, buy, store locator and save-for-later.

Call to action

Quick, branded implementation

Full on-brand implementation

Shortcuts to popular features

Important features can be made available to customers through the interaction. Like ‘add to watchlist’, ‘set favourites’ or ‘like an actor’.

Shortcut

Product or people tagging

Follow a product throughout the video and provide additional information or make it available for sales. Similarly, follow persons throughout the video and make more information available.

Tagged

Quick, branded implementation

Full on-brand implementation

Voucher

Make vouchers available to viewers as a reward for signing up or leaving contact details. Or do it simply to stimulate sales.

Voucher

Main menu

Videos can be enriched with having a main menu always available to viewers. The menu can lead to any of the other functionalities.

Main menu

Live data

Serve up live data through voting or audience participation. Obviously sports data can be presented to customers at any moment during a game.

Live Data

Let’s talk

Get in touch with us to discuss your questions and opportunities.

Contact us